Tip for email marketers trying to annoy me
If you are a marketer and I subscribe to your email stuff, there are couple things you should know about the rules I follow:
- I subscribed because I liked your stuff. Please don't ruin it.
- If you send me a lot of unrelated emails, you ruined it.
- If you ruined it, I will unsubscribe from all your emails.
- If I cannot unsubscribe trough a link, I'll be mad.
- If you make me login to unsubscribe, I'll be really mad.
- If you make me really mad, I will not buy your stuff.
- And you will end in the spam folder.
Look, I'm sorry. I know that they told you different in that Email Marketing Crash course or whatever. Probably they advised you to be convincing. Last time I checked, convincing and annoying are different things.
My email address is a place where I receive stuff from people I love and things I love to read. Calling your attention about the word "love" being mentioned several times here. Please do not turn love into annoyance and you will be fine. Hope it helped.